https://designtypography.com Design Typography Tue, 27 Jul 2021 16:37:38 +0000 https://designtypography.com en https://designtypography.com/Homepage Mon, 26 Jul 2021 10:39:16 +0000 Design Typography https://designtypography.com/Homepage Design Typography Creative direction – with beautiful brand, editorial, and environmental design – by Brad Yendle&nbsp; https://designtypography.com/Luis Mon, 26 Jul 2021 10:39:14 +0000 Design Typography https://designtypography.com/Luis Luis Inclusive, everyday cycling brand, inspired by the 1970s professional cycling scene. The gestural logo reduces to a single bold french script — using Roger Excoffon’s Banco from the 1950s — which animates graphically suggesting the upward curve of a mountain road.&nbsp;I was born in 1973, that year Spanish cyclist Luis Ocaña won the Tour de France. Case study details︎ Brand identity ︎ Editorial art direction︎ Website design (Sketch, Shopify)︎ Animation (After Effects) ︎ Bespoke typography ︎ Print design︎ Social media design <img width="2750" height="1547" width_o="2750" height_o="1547" data-src="https://freight.cargo.site/t/original/i/0113310bed0615c2a62835730db331cb2145bb1a6b7f11efafc58e26f8192910/LUIS_2_poster_mockup.png" data-mid="116799865" border="0" src="https://freight.cargo.site/w/1000/i/0113310bed0615c2a62835730db331cb2145bb1a6b7f11efafc58e26f8192910/LUIS_2_poster_mockup.png" /> <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/97be886154cb6ef3fe4dc0f07511121c63a4462e3c54adf38f8cca1c0420ca61/16x9_Luis.png" data-mid="116799254" border="0" src="https://freight.cargo.site/w/1000/i/97be886154cb6ef3fe4dc0f07511121c63a4462e3c54adf38f8cca1c0420ca61/16x9_Luis.png" /><img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/185db8b832c08857e8d2dadebc1e894ea1fa7f35d54be4a4d3d0dd3aaa1cb42b/16x9_BradYendle_DesignTypography_Luis1.png" data-mid="116875964" border="0" src="https://freight.cargo.site/w/1000/i/185db8b832c08857e8d2dadebc1e894ea1fa7f35d54be4a4d3d0dd3aaa1cb42b/16x9_BradYendle_DesignTypography_Luis1.png" /> https://designtypography.com/RSH-P Tue, 27 Jul 2021 10:45:37 +0000 Design Typography https://designtypography.com/RSH-P RSH+P A bold graphic system for Rogers Stirk Harbour + Partners advertising their global architecture. Working with their in-house design team, using an existing colour palette and custom font created for them by A2 Type. The system works across a variety of cover designs that feature photography, drawings and illustrations — but enables their architecture to always be the star of the show.&nbsp; &nbsp; Case study details︎ Editorial art direction︎ Print design <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/4f8fbd4382ed9b20bd8c083d2c5fee6c50c362c84b40217cc573a127848583cd/16x9_DesignTypographyBradYendle_RSHP_3.png" data-mid="115969353" border="0" src="https://freight.cargo.site/w/1000/i/4f8fbd4382ed9b20bd8c083d2c5fee6c50c362c84b40217cc573a127848583cd/16x9_DesignTypographyBradYendle_RSHP_3.png" /><img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/942ed9e5c8dcf9b5a4a77c096ce9f623007b6020fe9e2a755e6fa85206997c67/16x9_DesignTypographyBradYendle_RSHP_2.png" data-mid="115967933" border="0" src="https://freight.cargo.site/w/1000/i/942ed9e5c8dcf9b5a4a77c096ce9f623007b6020fe9e2a755e6fa85206997c67/16x9_DesignTypographyBradYendle_RSHP_2.png" /><img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/bbc4a77c8b3702322519bdcf1c01cb796998eb7869c7c5fa53e622edb6140ce5/16x9_DesignTypographyBradYendle_RSHP_1.png" data-mid="115967307" border="0" src="https://freight.cargo.site/w/1000/i/bbc4a77c8b3702322519bdcf1c01cb796998eb7869c7c5fa53e622edb6140ce5/16x9_DesignTypographyBradYendle_RSHP_1.png" /> https://designtypography.com/Architects-Journal Mon, 26 Jul 2021 10:39:15 +0000 Design Typography https://designtypography.com/Architects-Journal Architects’ Journal From 2009 to 2016, my team and I designed over 350 issues of AJ, mostly in print, but also in digital editions. I managed bespoke publications for Hopkins Architects, V&amp;A and Westfield – that were issued with the magazine. Also designed were small to medium scale exhibitions for AJ Small Projects, Kiosk and Sinan at New London Architecture, and in Bologna, Italy.&nbsp; Case study details︎ Editorial art direction︎ Print management of weekly magazine︎ Design of digital issues ︎ Digital design︎ Illustration / typography commissions ︎ Exhibition design︎ Team management <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/96ba1e80b8dff31d149001a9fd6557a05d1ade74e4d5811794b916ee53235524/AJ-bauhaus-animation.gif" data-mid="114972387" border="0" src="https://freight.cargo.site/w/1000/i/96ba1e80b8dff31d149001a9fd6557a05d1ade74e4d5811794b916ee53235524/AJ-bauhaus-animation.gif" />︎︎︎ Die-cut cover, revealing a portrait of Bauhaus teachers and members. The inside front cover advertising was adjusted to enable this special issue hommage to Kandinsky, Gropius and Breuer. &nbsp; <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/d2352f6a34db88ac3670330219ebd41ed0f68388fb5f6cbfcf46ee920b63a851/16x9-AJ-test-3-up-12x.png" data-mid="115399061" border="0" src="https://freight.cargo.site/w/1000/i/d2352f6a34db88ac3670330219ebd41ed0f68388fb5f6cbfcf46ee920b63a851/16x9-AJ-test-3-up-12x.png" />︎︎︎ (L-R) IM Pei photographed in the 1960s by Arnold Newman. Stirling Prize abstract jigsaw. Detail of Enzo Ferrari Museum facade.&nbsp;<img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/4a994b11d234590e430336cb086f66291a9a14880b9cfbafc46a6efe1a9b3605/16x9-AJ-test-3-up-22x.png" data-mid="115399062" border="0" src="https://freight.cargo.site/w/1000/i/4a994b11d234590e430336cb086f66291a9a14880b9cfbafc46a6efe1a9b3605/16x9-AJ-test-3-up-22x.png" />︎︎︎ (L-R) Debut of a new, softer typographic system, photo by Charles Hosea. AJ100 graphic by Sosuke Suguira. Jørn Utzon in Mallorca, photographed by Anthony Coleman. <img width="3200" height="2400" width_o="3200" height_o="2400" data-src="https://freight.cargo.site/t/original/i/16c4f97ee07ece13434b1e3f1f31d9d2f95e51331e4b17b88fbf0dba2dc72063/16x9-AJ-test-Landscape2x.png" data-mid="115565341" border="0" src="https://freight.cargo.site/w/1000/i/16c4f97ee07ece13434b1e3f1f31d9d2f95e51331e4b17b88fbf0dba2dc72063/16x9-AJ-test-Landscape2x.png" />︎︎︎ Architecture is landscape&nbsp;... a&nbsp;rotated&nbsp;1970s&nbsp;AJ spread, with Franklin Gothic Condensed as headline font. I reintroduced the typeface, and commissioned Phil Baines to set it how it looked in the past—with tight hairline letterspacing—as part of a full redesign of the magazine in 2015. &nbsp;&nbsp; <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/9406bf57b7df5cd5c5f81896a0419326f38b7dc43cbb4055c701b01642beeaeb/16x9-AJ-test-AJ100-Foster2x.png" data-mid="115397103" border="0" src="https://freight.cargo.site/w/1000/i/9406bf57b7df5cd5c5f81896a0419326f38b7dc43cbb4055c701b01642beeaeb/16x9-AJ-test-AJ100-Foster2x.png" />︎︎︎&nbsp;AJ100 news spread with infographics, Norman Foster portrait by Ben Blossom. <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/eaa9fbe54de848f72ed63dd1174e44df8db5dec4fb40c25fd7889002ab4cf7d0/16x9-AJ-test-FAT2x.png" data-mid="115397105" border="0" src="https://freight.cargo.site/w/1000/i/eaa9fbe54de848f72ed63dd1174e44df8db5dec4fb40c25fd7889002ab4cf7d0/16x9-AJ-test-FAT2x.png" /> ︎︎︎ Special issue guest edited by FAT, cover photography by Charles Hosea.<img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/86a6482cbc69c519ab3657ff0f4965a5d45b77c911a54011b238e6cedc81714d/16x9-AJ-test-Charette2x.png" data-mid="115397104" border="0" src="https://freight.cargo.site/w/1000/i/86a6482cbc69c519ab3657ff0f4965a5d45b77c911a54011b238e6cedc81714d/16x9-AJ-test-Charette2x.png" />︎︎︎&nbsp;Charrette issue, using Margaret Calvert and Jock Kinneir’s Transport typeface on the cover.&nbsp; https://designtypography.com/Qlik Tue, 27 Jul 2021 16:37:38 +0000 Design Typography https://designtypography.com/Qlik Qlik A new print magazine for American data company Qlik, presenting a key product – ‘Active Intelligence’. Art directed and designed with Brud via Brands2life. Features an infographic tip-in, and colourful illustrations by Thomas Hedger. Case study details︎ Editorial art direction ︎ Infographic design ︎ Illustration commissions ︎ Social media design <img width="4400" height="3200" width_o="4400" height_o="3200" data-src="https://freight.cargo.site/t/original/i/98640199c3435a6fc82e76ae80e70375caecd5c0653e1d51c9b1619860a4f58d/2200x1600_BradYendleDesignTypography_Qlik1.png" data-mid="116869224" border="0" src="https://freight.cargo.site/w/1000/i/98640199c3435a6fc82e76ae80e70375caecd5c0653e1d51c9b1619860a4f58d/2200x1600_BradYendleDesignTypography_Qlik1.png" /><img width="4400" height="3200" width_o="4400" height_o="3200" data-src="https://freight.cargo.site/t/original/i/55b1a70d611778ec84f65510fde3cb5379b3a69de85afde3bfaf03c0472039c0/2200x1600_BradYendleDesignTypography_Qlik2.png" data-mid="116869225" border="0" src="https://freight.cargo.site/w/1000/i/55b1a70d611778ec84f65510fde3cb5379b3a69de85afde3bfaf03c0472039c0/2200x1600_BradYendleDesignTypography_Qlik2.png" /><img width="4400" height="3200" width_o="4400" height_o="3200" data-src="https://freight.cargo.site/t/original/i/a93d473f6786cd55c22a67a42d32f9d206221b9be786360af9c4ab66298a5856/2200x1600_BradYendleDesignTypography_Qlik3.png" data-mid="116869226" border="0" src="https://freight.cargo.site/w/1000/i/a93d473f6786cd55c22a67a42d32f9d206221b9be786360af9c4ab66298a5856/2200x1600_BradYendleDesignTypography_Qlik3.png" /> https://designtypography.com/Open-House Tue, 27 Jul 2021 10:48:14 +0000 Design Typography https://designtypography.com/Open-House Open House Redesign for Open City, an annual guide used during Open House weekend, which showcases London’s architecture in all 32 boroughs. Put together with the talented Antonio Bertossi — the 144 page print document was built from CSS coding that informed our InDesign stylesheets. Each guide entry had 5 fields: name, address, opening times, how to get there via underground or bus, and short description.&nbsp; Case study details︎ Editorial art direction︎ Print management ︎ Digital design ︎ Team management <img width="4400" height="3200" width_o="4400" height_o="3200" data-src="https://freight.cargo.site/t/original/i/2c84f0a2fae21623a6491fe760c95926fd2001aee38e268e952b6345c8b24c08/2200x1600_BradYendleDesignTypography_Open-House1.png" data-mid="116866868" border="0" src="https://freight.cargo.site/w/1000/i/2c84f0a2fae21623a6491fe760c95926fd2001aee38e268e952b6345c8b24c08/2200x1600_BradYendleDesignTypography_Open-House1.png" />&nbsp;<img width="7087" height="5008" width_o="7087" height_o="5008" data-src="https://freight.cargo.site/t/original/i/d758475ed68c9ba46e2b54260207c805bb9840d4e36fbba34098f669807729d3/Brad_Yendle_Design_Typography_068.jpg" data-mid="114781027" border="0" src="https://freight.cargo.site/w/1000/i/d758475ed68c9ba46e2b54260207c805bb9840d4e36fbba34098f669807729d3/Brad_Yendle_Design_Typography_068.jpg" /> https://designtypography.com/CNN-Sport Mon, 26 Jul 2021 10:39:13 +0000 Design Typography https://designtypography.com/CNN-Sport CNN Sport&nbsp; Digital design for the London bureau of CNN. Working with then Creative Director Matt Brown, I worked closely with John Sinnott and his sports team, producing varied campaigns for global sports events for cycling, football, sailing and rugby. &nbsp;&nbsp; Case study details︎ Brand identity ︎ Editorial art direction ︎ Illustration commissions ︎ Website design (Sketch)︎ Animation (After Effects)︎ Social media design <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/2ee81d61974cdec2297506fc10c9cd93a3ab78a9b01a27129b0731eb1a0831f8/16x9_BradYendle_DesignTypography_CNN_1.png" data-mid="116789019" border="0" src="https://freight.cargo.site/w/1000/i/2ee81d61974cdec2297506fc10c9cd93a3ab78a9b01a27129b0731eb1a0831f8/16x9_BradYendle_DesignTypography_CNN_1.png" />︎︎︎‘America’s Cup A-Z’ interactive, with animating graphics. Using the graphic language of semaphore flags, and featuring large full screen sports photography.&nbsp;&nbsp; <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/84bb94741393ee213f0ef232c970125973b962d7c87e27057e7bd5ae843d19b0/16x9_BradYendle_DesignTypography_CNN_3.png" data-mid="116789067" border="0" src="https://freight.cargo.site/w/1000/i/84bb94741393ee213f0ef232c970125973b962d7c87e27057e7bd5ae843d19b0/16x9_BradYendle_DesignTypography_CNN_3.png" /> <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/e26a7f026d3af315891d6f93858f9083ebc43e1c4069cd632fe3a59df982e096/16x9_BradYendle_DesignTypography_CNN_22x.png" data-mid="116788992" border="0" src="https://freight.cargo.site/w/1000/i/e26a7f026d3af315891d6f93858f9083ebc43e1c4069cd632fe3a59df982e096/16x9_BradYendle_DesignTypography_CNN_22x.png" />︎︎︎CNN Cycling, La Vuelta a España – with animating illustrations by Alec Doherty. <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/4c7dd7d769fdbb48877b7ff425b0479b76300666451a410d7275eab2c76468d7/16x9_BradYendle_DesignTypography_CNN_42x.png" data-mid="116789045" border="0" src="https://freight.cargo.site/w/1000/i/4c7dd7d769fdbb48877b7ff425b0479b76300666451a410d7275eab2c76468d7/16x9_BradYendle_DesignTypography_CNN_42x.png" />︎︎︎Rugby World Cup social media designs. https://designtypography.com/Charliefourlegs Mon, 26 Jul 2021 10:39:15 +0000 Design Typography https://designtypography.com/Charliefourlegs Charliefourlegs A startup of mine, and a labour of love.&nbsp;Charliefourlegs — 100% original, vintage Charles and Ray Eames fibreglass chairs manufactured by Herman Miller and imported from the USA. A brand identity with a fluid handwritten 1950s vibe, and colourful art direction and photography, online store produced in Shopify. Large ‘C4L’ typography is an adaption of Eames Numerals by House Industries.&nbsp; Case study details︎ Brand identity ︎ Editorial art direction ︎ Bespoke typography ︎ Print design︎ Website design (Sketch, Shopify)︎ Animation (After Effects)︎ Exhibition / trade show design︎ Social media design <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/5162db32043d62c02f462914732003831f359c63926d482778b49e4fb6370e6b/16x9_BradYendle_DesignTypography_C4L_1_new.png" data-mid="116283807" border="0" src="https://freight.cargo.site/w/1000/i/5162db32043d62c02f462914732003831f359c63926d482778b49e4fb6370e6b/16x9_BradYendle_DesignTypography_C4L_1_new.png" />︎︎︎ Homepage. Photography at IYA Studio by Ben Blossom. &nbsp; <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/c5668e851579bdd124d62ffdb1d99d1bd751ed7ee5da732a9ac672b6285d355a/16x9_BradYendle_DesignTypography_C4L_2.png" data-mid="115970770" border="0" src="https://freight.cargo.site/w/1000/i/c5668e851579bdd124d62ffdb1d99d1bd751ed7ee5da732a9ac672b6285d355a/16x9_BradYendle_DesignTypography_C4L_2.png" />︎︎︎ A6 marketing postcards, with ‘original only’ handwriting. Photography by Anton Rodriguez, Eames numerals typography by House Industries.&nbsp; <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/0e0be32ffbb182b2a4fc64ee53ea15749d255093ae55a0fcdc4acbc875c05db2/16x9_BradYendle_DesignTypography_C4L_5.png" data-mid="115970772" border="0" src="https://freight.cargo.site/w/1000/i/0e0be32ffbb182b2a4fc64ee53ea15749d255093ae55a0fcdc4acbc875c05db2/16x9_BradYendle_DesignTypography_C4L_5.png" /> <img width="1800" height="1800" width_o="1800" height_o="1800" data-src="https://freight.cargo.site/t/original/i/fe90b0c18c3efbdf1850c56e4841115a69fe07ccfb33ba1440f02b2d8d1d28b5/1x1_BradYendle_DesignTypography_C4L_6b.png" data-mid="116284124" border="0" src="https://freight.cargo.site/w/1000/i/fe90b0c18c3efbdf1850c56e4841115a69fe07ccfb33ba1440f02b2d8d1d28b5/1x1_BradYendle_DesignTypography_C4L_6b.png" /> <img width="1800" height="1800" width_o="1800" height_o="1800" data-src="https://freight.cargo.site/t/original/i/7d6f144db8ddcd3ffbe8f2947a9f4418823e992dbc8d4f69e85131217ef0dba7/1x1_BradYendle_DesignTypography_C4L_6c.png" data-mid="116284125" border="0" src="https://freight.cargo.site/w/1000/i/7d6f144db8ddcd3ffbe8f2947a9f4418823e992dbc8d4f69e85131217ef0dba7/1x1_BradYendle_DesignTypography_C4L_6c.png" /> ︎︎︎ (L-R) RISO swing tags printed by Pagemasters. Tandem shell unit in 4 colours. <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/282bc549892939ca0e06d568969a06dccf44b8605196b3f963597f4b41cbcdfd/16x9_BradYendle_DesignTypography_C4L_7.png" data-mid="115970774" border="0" src="https://freight.cargo.site/w/1000/i/282bc549892939ca0e06d568969a06dccf44b8605196b3f963597f4b41cbcdfd/16x9_BradYendle_DesignTypography_C4L_7.png" />︎︎︎ A6 marketing postcards, and original 1960s Herman Miller catalogue by George Nelson Associates.&nbsp; <img width="3200" height="4000" width_o="3200" height_o="4000" data-src="https://freight.cargo.site/t/original/i/967bc0d19c8e3726da4405cd56e410f2257a938fc7c30cbfdaa6489d198eb9b0/4x5_BradYendle_DesignTypography_C4L_8.png" data-mid="115970768" border="0" src="https://freight.cargo.site/w/1000/i/967bc0d19c8e3726da4405cd56e410f2257a938fc7c30cbfdaa6489d198eb9b0/4x5_BradYendle_DesignTypography_C4L_8.png" />︎︎︎ Two colour graphic backdrop, with armshell in foreground. &nbsp; https://designtypography.com/Laurence-King Tue, 27 Jul 2021 16:18:21 +0000 Design Typography https://designtypography.com/Laurence-King Laurence King&nbsp; A series of books on graphic design history for Laurence King curated by Rick Poynor. Versatile grid with ability to showcase different disciplines of design: book graphics (HN Werkman, Chip Kidd), film titles (Kyle Cooper), and comic books (Chris Ware).&nbsp; Case study details ︎ Editorial art direction︎ Book design︎ Bespoke typography <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/274b63bf8bcdf0f5d3d5a6e1d3242253ec0e8f9e5f89943aeb21f82072a246ba/DesignTypographyBradYendle_16x9_LKP_3.png" data-mid="116805271" border="0" src="https://freight.cargo.site/w/1000/i/274b63bf8bcdf0f5d3d5a6e1d3242253ec0e8f9e5f89943aeb21f82072a246ba/DesignTypographyBradYendle_16x9_LKP_3.png" /><img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/496d088addb681009b40ccc622ff5d72a0323af382ab3c297a71aaf79b177fda/DesignTypographyBradYendle_16x9_LKP_2.png" data-mid="116805270" border="0" src="https://freight.cargo.site/w/1000/i/496d088addb681009b40ccc622ff5d72a0323af382ab3c297a71aaf79b177fda/DesignTypographyBradYendle_16x9_LKP_2.png" /><img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/0b791e1c32a81e8a606b4faca7b3661f68c7191f14d1717cb6ca4b9170375aff/DesignTypographyBradYendle_16x9_LKP_4.png" data-mid="116805272" border="0" src="https://freight.cargo.site/w/1000/i/0b791e1c32a81e8a606b4faca7b3661f68c7191f14d1717cb6ca4b9170375aff/DesignTypographyBradYendle_16x9_LKP_4.png" />