Luis
Inclusive, everyday cycling brand, inspired by the 1970s professional cycling scene. The gestural logo reduces to a single bold french script — using Roger Excoffon’s Banco from the 1950s — which animates graphically suggesting the upward curve of a mountain road. I was born in 1973, that year Spanish cyclist Luis Ocaña won the Tour de France.Case study details
︎ Brand identity
︎ Editorial art direction
︎ Website design (Sketch, Shopify)
︎ Animation (After Effects)
︎ Bespoke typography
︎ Print design
︎ Social media design
︎ Brand identity
︎ Editorial art direction
︎ Website design (Sketch, Shopify)
︎ Animation (After Effects)
︎ Bespoke typography
︎ Print design
︎ Social media design
