Luis

Inclusive, everyday cycling brand, inspired by the 1970s professional cycling scene. The gestural logo reduces to a single bold french script — using Roger Excoffon’s Banco from the 1950s — which animates graphically suggesting the upward curve of a mountain road. I was born in 1973, that year Spanish cyclist Luis Ocaña won the Tour de France.



Case study details
︎ Brand identity
︎ Editorial art direction
︎ Website design (Sketch, Shopify)
︎ Animation (After Effects)
︎ Bespoke typography


︎ Print design
︎ Social media design



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brad@designtypography.com

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